What is gamification? An introduction to brand loyalty and additional revenue.
Our concept applies a game-oriented approach to non-game activities. Spinning and winning makes your brand more engaging. For many businesses, gamification is a powerful new tool that drives revenue, loyalty and retention. Ultimately, a happier customer makes the merchant a winner.
It encourages brand loyalty and can increase profit
When participating in games and getting rewarded for it, shoppers associate their positive feelings with the brand and their positive emotions draw them towards the brand’s story. When playing, customers also expect to receive some form of reward, otherwise they will feel as if they have wasted their time. With that in mind, to make a significant impact, retailers must ensure giving gifts and personalized rewards for participants.